Ambitions & strategy
Through the acquisition of the majority of the shares of Océ by Canon, Océ has been able to make an important step toward the realisation of its strategy as outlined in last year’s Annual Report. The combination with Canon has been created to arrive at sufficient scale and financing capacity. Together with its parent company Canon, Océ is able to expand its distribution power, and its sales force has gained access to a broad and highly competitive product portfolio. As a result Océ’s strategy is increasingly focusing on capturing the benefits of closely cooperating with Canon, optimising its business processes and expanding its businesses. Canon and Océ are well positioned to become the global No.1 player in the digital printing industry with leading positions in most of its market segments. This offers great opportunities as Océ seeks to create value for all stakeholders by strengthening its profitability and by realising sound growth. Océ concentrates on strengthening existing and building new leading positions in the market for professional document printing and document management systems while executing strict cost and cash control.
Strategic objectives for 2010
Customers
To build and strengthen leading positions in very high production segments in small format environments
(cutsheet as well as continuous feed).
To expand the existing position in outsourcing services toward document management services with high added value.
To build a leading position in Display Graphics Systems in selected wide format markets.
To be a supplier of print media that make total solutions possible.
To address a global customer base through Océ’s distribution channels.
To provide customers with eco-efficient and eco-effective document management.
Employees
Shareholders
Canon
To cross-sell the products of both companies.
To initiate joint product development.
To prepare for integration.
Partners
To cooperate in the technology sector with the top specialists in the industry.
To cooperate with high value suppliers of components, modules and machines.
To cooperate with market partners that make a substantial contribution toward boosting our distribution power.
To cooperate with leading vendor lease partners.
To require from partners that they adopt the same norms and standards with regard to sustainability as Océ itself
adopts.
To challenge partners to inspire Océ with new ideas.
Society
Achievements in 2010
Customers
Launched the Océ ColorStream 3500 to confirm Océ’s leadership in continuous feed.
Introduced the Océ ColorWave 300 to strengthen offering in wide format colour.
Expanded successful Océ Arizona series and bolstered top position in flatbed UV-curable ink.
Concentrated on selling additional services to customers of Océ Business Services and developed value added
Services
Increased use of Océ print media on Océ machines.
Employees
Improved productivity across many company areas.
Sales and service force trained to sell Canon portfolio to Océ customers.
Second global Océ Sustainability Week held.
Shareholders
Total revenues increased 1% to € 2,674 million (2009: € 2,648 million)
Organically, non-recurring revenues + 0.6%; recurring revenues - 3.0%.
Normalised operating income almost doubled to € 72 million (2009: € 37 million).
Normalised free cash flow decreased to - € 36 million (2009: € 82 million).
Cost-savings programme delivered € 65 million.
Internal improvement initiative ‘Reaching our Potential’ surpassed target.
Canon
By year-end Océ offered Canon printing products to its customers worldwide.
Successful cooperation between both companies of their leading technologies and products.
Preparations for integration according to plan.
Partners
Created partnership with manroland to sell and develop products for the graphic arts market.
Expanded the Océ JetStream series developed together with Miyakoshi.
Continued partnership with Fujifilm to sell substantial numbers of Océ wide format systems.
Worked together with companies and educational institutions on developing new document services.
Society
- Océ among the Top 10 listed companies included in the Dutch Carbon Disclosure Leadership Index.
- Océ included in Top 10 Dutch companies in annual Transparency Benchmark.
- Océ honoured with European Business Award ‘Ruban d’Honneur’ for environmental awareness.
- Océ North America earns certification from Certified Green Partners.
- Océ organised its third international Stakeholder Dialogue on sustainability.
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